A Logo is the foundation of a Brand's Identity and serves as a powerful tool in establishing a connection with customers. It is an integral part of a business's marketing strategy and plays a crucial role in its success and growth. Logos are the symbol that customers use to recognize your brand

Logo Design Process

Client Brief and Research: the first step is to meet with our client to understand its business needs, industry, target audience, values, and objectives through a comprehensive client brief.

Concept Development: We conduct a Brand Evaluation and market research to analyze competitors, industry trends, and target audience preferences. This research will inform the design direction. After our research, we brainstorm and sketch multiple logo concepts based on the information gathered during the research phase. We explore various design elements, typography, and color schemes that align with the brand's identity and resonate with the target audience.

Initial Concept Sketches Presentation: we select Logo Pantone choices aligned with usages in the business. We create a selection of the best logo concept sketches to present to the client, where we gather an initial feedback of the approach.

Logo Design: we create a first Logo Design approach with explanations of the creative choices and how they reflect the brand's personality and values.

Client Feedback and Adjustments: we collaborate with the client to gather feedback on the presented designs. We discuss likes, dislikes, and any necessary adjustments or revisions based on the client's input.

Presentation of Final Design: we present the revised logo designs to the client for approval. We ensure that the final design meets the brand's requirements and effectively communicates the desired message, including color and typography selection, mockups and any other Brand Logo Applications, such as business cards, stationery, packaging, signage, and digital platforms.

Client Approval and Delivery: we obtain the client's final approval on the logo design.

Vectorization and File Formats: we convert existing logos or designs into vector formats for scalability and provide clients with logo files in different formats for versatile usage. We create a Vector File Package as a final delivery project result.

Brand Guidelines: an extra Service provides is a comprehensive brand style guide that the client can request, that outlines logo usage rules, color codes, typography guidelines, and visual standards to ensure consistency across all brand assets.

Throughout the logo design process, clear communication and collaboration with the client are essential. The goal is to create a logo that not only visually represents the brand but also resonates with the target audience and contributes to the brand's overall success.

Why Work with Us?

• CREATE AND BUILD YOUR BRAND IMAGE AND BRAND VALUE AMONG YOUR CUSTOMERS

• CREATE A UNIQUE, EASY AND APPEALING VISUAL BUSINESS IDENTIFICATION

• BRAND POSITIONING

• INCREASE REVENUE